Sandeep Kerkar

When I began my journey in media over two decades ago, I had one simple belief — every voice matters.

Goa has always been rich in culture, talent, and untold stories. Yet, many of those stories remained unheard beyond our shores. From my early days working with respected publications like Formento, Goan Observer, and the Herald Group, I learned the true power of journalism — not just to inform, but to inspire and empower.

My experience as Associate Editor of Crystal Quest taught me the importance of nurturing grassroots talent. Later, working in Bollywood as Assistant Director on Chal Picture Banate Hain under cinematographer Hari Nair expanded my understanding of storytelling and production at a national level. Every step shaped my perspective, strengthened my resolve, and refined my vision.

In 2015, I took a leap of faith and launched Prime TV — Goa’s infotainment channel dedicated to promoting local voices and young talent. It was more than a channel; it was a platform of opportunity.

That vision expanded further with the launch of Rashtra TV, Goa’s first Hindi national satellite channel. With this, we didn’t just build a network — we built a bridge connecting Goa to the nation.

Along the way, initiatives like PBN Bharat, Prime Ayurved, and Purple TV Bharat were born from the same mission:
to amplify voices, create impact, and bring Goa to the global stage.

Beyond media, I have been privileged to contribute as Media Advisor for major platforms such as the World Ayurved Congress, Purple Fest, IFFI TV, and the International Environment & Sustainable Summit. Each opportunity reinforced my belief that Goa deserves a strong and dignified representation nationally and internationally.

Leadership roles with JCI Panaji and JCI Zone 11 have further strengthened my commitment to community development, communication, and youth empowerment.

Today, as I reflect on this journey, I feel grateful — but more importantly, I feel responsible.

Responsible to innovate.
Responsible to mentor.
Responsible to build platforms that outlive individuals.

This website is not just about my story.
It is about the movement we are building together.

The journey continues — with greater energy, stronger vision, and an unwavering commitment to Goa.

— Sandeep Kerkar
Editor-in-Chief | Managing Director | Media Leader