Sandeep Kerkar

When we launched Prime TV in 2015, the vision was simple — create a platform where Goa could see itself, hear itself, and celebrate its own talent.

But over time, I realized something deeper.

Regional stories are not “small” stories.
They are powerful narratives waiting for the right platform.

Every entrepreneur in a small town, every young artist chasing a dream, every social initiative working silently — they all deserve national visibility. This belief led to the launch of Rashtra TV, Goa’s first Hindi national satellite channel.

The idea was not just expansion.
It was representation.

Representation of local culture.
Representation of emerging talent.
Representation of voices that rarely reach prime time.

In today’s digital age, media is no longer just about broadcasting — it is about building ecosystems. Platforms must nurture, mentor, and elevate. As media leaders, our responsibility goes beyond ratings; it extends to impact.

Through initiatives like PBN Bharat, Prime Ayurved, and Purple TV Bharat, we continue to explore how regional strength can connect with national purpose.

The future of media lies in collaboration between grassroots energy and national reach.

And this is just the beginning.

— Sandeep Kerkar

Editor-in-Chief | Managing Director | Media Leader